Tony Hoslet, who owns a Sandler Selling Training franchise in Green Bay, spoke to a Training Camp session of the Packers Mentor/Protege program recently.  
      Sandler has an excellent, detailed, structured process.  Among his points:
         •  Set an Up-Front Contract
               We can stop this conversation at any point.
               "At the end, let’s decide on the next step:  1.  No next step.  2.  Maybe … I’ll get back to you by (date).  3.  Let’s keep talking … set a date."
              Why I’m here:  I’m seeking your pain explanation, your goals, your vision, how you’ll decide on your next step.  We may or may not get to money, to your budget.
              Also:  To learn your agenda.  What do you want out of this meeting?
       •  Build a relationship … a meeting of shared values, including business values.  Transparency will be a very important result; otherwise, the prospect will hold back information.

No comments:
Post a Comment