Takeaways from a Green Bay Chamber panel on Marketing

• Biggest Gift: Ask "How can I help YOU?" Then, Listen!

• Have a Blog. Be seen as a "thought leader" voice in your space. People will come.

• Get past the Press Release flood by calling or emailing the appropriate editor to expect it, and explain briefly why it's important. It will implant it in his/her mind.

• If you have a public crisis, provide information immediately: What happened. Why it happened. What you're doing about it.

• People don't care WHO you are, until they know what you can DO for them.

• Get your whole team involved in marketing discussions so they're invested. Then, they'll think about it more continuously.

• Have different marketing thrusts for each marketplace you have: Prospects. Expanding Client and Prospect horizons. Keeping Clients and Prospects informed, up-to-date.