QR stands for Quick Response. You’ll soon begin seeing a very visible square of mish-mash designs near the bottom of product labels and advertisements. If you have the right App on your smartphone, you can snap a photo of this Q/R design, and it will take you instantly to a website providing more information about that product.
Or, it might be on the product itself, and will take you instantly to a set of maintenance instructions.
Or, a set of discount coupons for another product.
Although initially used for tracking parts in vehicle manufacturing, QR Codes are beginning to be used in much broader contexts, including commercial tracking applications and convenience-oriented applications workable by mobile phones. Most Japanese mobile phones, where the technique is fairly advanced, come with the capability built in.
QR Codes store web addresses, URLs, and phone numbers ... and may appear in magazine ads or articles, on signs, etc. ... just about any object about which users might want more information.
Users with a camera phone equipped with the correct reader App (like optiscan or QR scan) can scan the image of the QR Code by taking a picture of the image, causing the phone's browser to launch and redirect to the programmed URL or phone number.
Users can also generate and print their own QR Code/image for customers/prospects to scan and use by visiting one of several free QR Code generating sites (known as QR Code Generators).
Google “QR Codes” and begin your journey.
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