Phil Hauck's TEC Blog

Tuesday, November 25, 2014

From Marketing guru Steve Yastrow:

“Next time you see a list of all the marketing activities your company conducts, insert a new line at the top of this list labeled 'Conversations That Matter.' Then, consider the relative amount of resources dedicated to the marketing activities and to conversations that matter.  Are you focused enough on conversations that matter?   Your customers are."

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