Jobs

No, not jobs.  "Jobs:  The Movie"  About Steve Jobs

It's not a great film, but what it does do is demonstrate the importance of a Leader CLEARLY and FORCEFULLY expressing the MISSION of the organization.  The CAUSE.  WHY we're doing what we're doing.  He does it in spades ... all the time ... sometimes brutally!

People want to buy in to what you are doing emotionally!  Allow them to do it.