A-P-P-L-E

Here are Apple's "steps of service" for employees of their Apple retail stores:

A: Approach customers with a personalized, warm welcome.

P: Probe politely to understand all the customer's needs.

P: Present a solution for the customer to take home today.

L: Listen for and resolve any issues or concerns.

E: End with a fond farewell and an invitation to return.

(WSJ, 6/15/11)