On Making Impactful Social Media Content ... Using It To Sell!

•  On Making Impactful Social Media Content 

Make sure there are people in any photo, using your product.

Show what the product ACCOMPLISHES!

Technique:  Show the Worst Scenario that people experience, that resonates with them … and then the Great Scenario that you provide.  Try to get “feeling” into the photos.

Social Media providers (Facebook, Google, etc.) have their algorithms elevate items with content that is Celebratory, contains Life Milestones, or shows Engagement.

(Source:  Chris Burns, BConnected, Appleton)

•  For Salespeople:  Using Social Media To Sell

First, create Awareness of who you are, where to find you, what you do.

Second, create Micro-Commitments … little opportunities you provide them (an insightful article, a referral to more information, attending a workshop) that stimulate a response of some sort.  Keep these coming; creates positive visibility.

Note:   Whereas most of these are “broadcasts” to your email list, periodically you can send a personalized one:  “Hey, I was just in your business and Tim handled me really well.”  “Ran into this information.  May be grist for a good discussion about your challenge when we see each other next."

Third, create a Logical Conclusion:  Make an offer to talk further about a topic you’re providing information about.  Where your expertise is.  Be relevant to the prospect’s pain.

(Source:  Matt Middendorp, selling consultant to banks and an officer of American National Bank Fox Cities.)