Executive "Presence"
    Just about every conversation a leader or speaker has, the intent is to convey information in an impactful way that will move an opinion or belief.  Studies show that what we say is only 7% of the impact, that 55% of the impact is how you present yourself, and 38% is how you say what you say.  In effect, you can't be your normal self.  If you want to be a leader, you have to have a "presence" that impacts.
    Gwen Resick-Rennich of Colorado is a TEC presenter who provides these pointers in her workshops with members:

•  Start with a Story, and a Bang!  Don’t explain what you want to talk about, as we often do; Don’t provide initial perspective.  Instead, tell a very short story that tells about the Pain that you will be talking about, the Pain that they recognize.  That immediately gets to the audience’s emotions, and commands their attention.  Then ... you can provide additional perspective.
-- Also, at the end, end with a Story that is a Bang(!) as well ... that further illustrates your main point.
-- People REMEMBER STORIES, NOT BULLET POINTS!  (Like this!)
-- Even use Stories to illustrate your solutions.  Describe what the solution will look like, feel like, experience like.
-- Make the Stories PERSONAL to you ... explaining “what you’re on!”
-- Stories are SHORT ... 30-60 seconds.
-- Exhibit PASSION!
•  Indeed, if you can’t exhibit PASSION:  Don’t show up!
•  Space Fillers (“Um,” “Uhh,” etc.) ALWAYS diminish effectiveness.  Have others tell you when you use them inadvertently.  They tell your audience you’re not prepared, haven’t been thoughtful ... both characteristics you want to convey the opposite of.
-- Replace them with .... SILENCE!  Silence makes you appear thoughtful, even impactful!  Even creates Drama.
•  If what you are conveying is analytical ... and much of what a CEO explains is (what the P&L is saying, why the market will allow our expansion, what competitors are doing that will allow a price increase, etc.) ... then you need more VOICE VARIETY ... emphasizing important words.
-- Includes putting “feeling” into words ... by minorly “stretching” them out.
•  The Content:  Make sure how you talk is ALL ABOUT “THEM” ... how your audience will be better off.  It’s not about you.  Period.
-- Asking a question is good:  “What kind of risk did you take?”  Even if rhetorical.
•  Projection:  Get POP.  Now ... Is    The ... Time ... For ... Change!
•  Articulation:  The Brain wants Completion.  Both in what it observes and what it hears.  So, DRESS completely (buttoned, zipped, together).  FINISH your words ... ALL the letters.
•  Eye Contact:  Small groups, make contact with each individual for 1-1.5 seconds.  Large groups, look at each quadrant for 5 seconds.
•  Physical Presence:  Be Solid/Upright ... and OPEN.  Shoulders wide, arms bent and hands gesturing; At worst, one hand in a pocket, never two.
•  Movement is good ... but not too much.  Don’t sway.  Don’t constantly be moving.  It distracts the brain’s concentration on your messaging.
•  “Rehearse” = Re-Hear!  Do it again, and again, and again ... until ...

In addition, Gwen provides a handout with additional key points.  They are:
1.  People receive too much information.  Provide no more than THREE concepts in a 30-min. presentation.
2.  People’s attention and retention spans are short.  So, stick to Guideline #1.
3.  Effective speaking requires not only good content, but also some ENTERTAINMENT.  Can be physical ... but also “light additions.”  “Why is the word for ‘one syllable’ “monosyllabic”?  “What are the first four letters of “analytical”?
4. The very reason for a presentation is to convince the audience, to change thinking.  Early, cue the benefits/advantages for the audience members ... WIIFY.  “What’s In It For You.”